Privacy Policy

1. Introduction: Eclipse by Silverfire LTD ("we," "our," or "us") is committed to protecting the privacy and security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you engage with our coaching and spiritual services. This policy applies to individuals worldwide.  
2. Information We Collect: We may collect personal information, such as your name, contact details, and other relevant details, when you voluntarily provide it to us.
   Identity Data may include your first name, maiden name, last name, username, marital status, title, date of birth and gender. 
   Contact Data may include your billing address, delivery address, email address and telephone numbers.
   Financial Data may include your bank account and payment card details.
   Transaction Data may include details about payments between us and other details of purchases made by you.
   Technical Data may include your login data, internet protocol addresses, browser type and version, browser plug-in types and versions, time zone setting and location, operating system and platform and other technology on the devices you use to access this site.
   Profile Data may include your username and password, purchases or orders, your interests, preferences, feedback and survey responses.
   Usage Data may include information about how you use our website, products and services.
   Marketing and Communications Data may include your preferences in receiving marketing communications from us and our third parties and your communication preferences.
   
3. How we collect your data 
   We collect data about you through a variety of different methods including:
   • Direct interactions: You may provide data by filling in forms on our site (or otherwise) or by communicating with us by post, phone, email or otherwise, including when you:
   • order our products or services;
   • create an account on our site;
   • subscribe to our service or publications;
   • request resources or marketing be sent to you;
   • enter a competition, prize draw, promotion or survey; or
   • give us feedback.
   • Third parties or publicly available sources: We may receive personal data about you from various third parties and public sources as set out below:
   • Technical Data from the following parties:

   • Facebook & Google

     • analytics providers such as Google based outside the EU;
     • advertising networks [such as Facebook based outside the EU; and
     • search information providers.
     • Contact, Financial and Transaction Data from providers of technical, payment and delivery services [such as PayPal based inside the EU and Gocardless based inside the EU].
     • Identity and Contact Data from data brokers or aggregators.
     • Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register based inside the EU.

1. Use of Information: We use your personal information to provide our coaching and spiritual services, communicate with you about our offerings, and enhance your experience. We may also use aggregated, non-personal information for analytics and improvement of our services. 
   

   You will receive marketing communications from us if you have:

   1. requested information from us or purchased goods or services from us; or
   2. if you provided us with your details and ticked the box at the point of entry of your details for us to send you marketing communications; and
   3. in each case, you have not opted out of receiving that marketing.

   We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

   You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you OR by emailing us at [email protected]at any time.

   Where you opt out of receiving our marketing communications, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

    
2. Sharing of Information: We do not sell or rent your personal information to third parties. However, we may share your information with trusted third-party service providers who assist us in delivering our services. We ensure that these third parties comply with data protection laws.
   

   We may have to share your personal data with the parties set out below 

   • Service providers who provide IT and system administration services.
   • Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
   • HM Revenue & Customs, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
   • Team members of Silverfire Ltd, such as Virtual assistants, online business managers, directors of operations and tech support we employ or contract to help manage systems within our business.
   • Third parties to whom we sell, transfer, or merge parts of our business or our assets.

   We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

   We do not share your personal information with others except as indicated within this policy or when we inform you and give you an opportunity to opt out of having your personal information shared.

   We may share your information in the following ways

   With third party service providers, agents, or contractors.  We use other companies, agents or contractors (“Service Providers”) to perform services on our behalf or to assist us with providing services to you. For example, we may engage Service Providers to process credit card transactions or other payment methods.  Or, we may engage Service Providers to provide services such as marketing, advertising, communications, infrastructure and IT services, to provide customer service, to collect debts, and to analyse and enhance data (including data about users’ interactions with our service). These Service Providers may have access to your personal or other information in order to provide these functions. In addition, some of the information we request may be collected by third party providers on our behalf. We do not authorise them to use or disclose your personal information except in connection with providing their services.
   
   

   For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

   Payment Providers: We may provide paid products and/or services within the site. When we do, we use third-party services for payment processing (e.g. payment processors).  We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their own privacy notice. The payment processors we work with adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

   The payment processors we work with are:

   Stripe – Please view their privacy policy here 

   Analytics: Specifically for analytics providers, we use Google Analytics Google Analytics which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

   You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: http://www.google.com/intl/en/policies/privacy/  Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

   Advertising:

   We may use third-party Service Providers to show advertisements, which may include targeted advertisements on a third party site after you have visited our website.  We and the third party service providers use cookies to inform, optimize, measure performance serve ads based on your previous visits to our site. 

   Please note at this time, we do not recognize automated browser signals regarding tracking mechanisms, which may include “do not track” instructions.

   Facebook: You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

   To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

   To see more about Facebook’s participation in the Digital Advertising Alliance please visit the Choices section of this notice. 

    
3. International Data Transfers: As we provide services internationally, your personal information may be transferred to and stored in countries outside the UK or the European Economic Area (EEA). We take appropriate measures to ensure that your data is treated securely and in accordance with applicable data protection laws. 
4. Security Measures: We implement reasonable security measures to protect your personal information from unauthorised access, disclosure, alteration, and destruction. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
5. Date Retention: 

   We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

   To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

   By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

   In some circumstances you can ask us to delete your data: see below for further information.

   In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

6. Cookies: Our website may use cookies to enhance your browsing experience. You can modify your browser settings to block or alert you about these cookies, but certain functionalities may be affected. 
7. Third-Party Links: Our website may contain links to third-party websites. Please note that we are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies. 
8. Access and Control: You have the right to access, correct, and request the deletion of your personal information.
   • Request access to your personal data.
   • Request correction of your personal data.
   • Request erasure of your personal data.
   • Object to processing of your personal data.
   • Request restriction of processing your personal data.
   • Request transfer of your personal data.
   • Right to withdraw consent.

   You can see more about these rights at:

   https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/

   If you wish to exercise any of the rights set out above, please email us at [email protected]

   You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

    
9. Updates to Privacy Policy: This Privacy Policy is subject to periodic updates. Any changes will be posted on our website, and the date of the last update will be indicated. 

By engaging with our coaching and spiritual services, you consent to the terms outlined in this Privacy Policy. 

Contact Information: For any questions or concerns regarding this Privacy Policy, please contact us at [email protected] . 

Thank you for entrusting Eclipse by Silverfire LTD with your personal information. We are dedicated to ensuring the protection and confidentiality of your data.